Hey everyone. This is worth a look! Here is a link to one of my mentor’s blogs (Anthony Kalamut of Seneca College) with a comprehensive look at the Bogusky news and his career:
http://anthonykalamut.blogspot.com/2010/07/employee-16-resigns-day-alex-bogusky.html
Yes, it’s true. This is a true shock! Creative God Alex Bogusky, co-founder of Crispin Porter + Bogusky, has left MDC to “pursue a number of issues apart from advertising.” Rising from CP+B founfer to co-chair to head creative honcho at MDC, Bogusky, 47, is leaving the business.
An MDC statement said, “Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about. We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We’re confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future.”
“Alex Bogusky has resigned from MDC Partners in order to focus his time and energy on pursuing a number of initiatives and issues apart from advertising and marketing that he feels strongly about,” MDC said in a statement.
“We have enjoyed a long and tremendously productive partnership over the past 10 years and have the utmost respect and admiration for Alex. We’re confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future.”
Alex Bogusky was the chief creative executive at the Toronto-based MDC and was responsible for helping make MDC’s Crispin Porter + Bogusky one of the most successful creative shops in the business.
Bogusky joined MDC after more than two decades at CP+B, which he helped transform from a small, unknown shop in Miami into one of the best-known creative powerhouses in the industry.
Some notable creative driven CP+B projects include Burger King’s subservient chicken, their creepy King character, and most recently Microsoft’s campaign overhaul to help slow Apple’s breach of their market share.
So where will CP+B go from here? This may cause irreparable damage, I fear. Alex is such a well known figure in the ad industry. His equity is what drives many clients there. This may be the start of the end for them. What are your thoughts.
Here is a (not very flattering- but still awesome) picture of me and Bogusky from back in September from Adweek in NYC:
Eric Lifson is an Account Coordinator at Cossette Communications on the National McDonald’s account.
He holds an Honours degree in Communications Studies from York University and is a graduate of the Creative Advertising program at Seneca College.
He is passionate about his work and is constantly digging up the latest in advertising, marketing and digital/interactive media. Enjoy!
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