Must get blue Smarties! Must get blue Smarties! JWT in Toronto presents a blue talking cat for Smarties. The cat has a weird accent, that sounds like a leprechaun or something. And there’s a trippy mind-control vibe. Now, humans generally don’t need mind-controlling critters to make us eat candy. We’ll do it anyways. This is an intesting strategy for Smarties as they were focuse before on “when you eat your Smarties, do you eat the red ones last?”. This focus on colour is smart because it is an assumptive close. Its not if you are eating Smarties, but when you’re eating Smarties. This time it’s all about the blue ones.
Eric Lifson is an Account Coordinator at Cossette Communications on the National McDonald’s account.
He holds an Honours degree in Communications Studies from York University and is a graduate of the Creative Advertising program at Seneca College.
He is passionate about his work and is constantly digging up the latest in advertising, marketing and digital/interactive media. Enjoy!
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